Privacy Policy

Last Updated:  October 15th,  2026

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Welcome to KatieJo Shank, with  The Shank Group and RE/MAX of Reading (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. By accessing or using our services, you agree to the terms of this Privacy Policy.

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Information We Collect
We may collect personal information that you voluntarily provide to us when you express interest in obtaining information about us or our services, when you participate in activities on the website, or otherwise when you contact us. This may include your name, email address, phone number, address, and any other information you choose to provide.

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​We may collect the following additional types of information:

• - Contact information such as your name, email address, phone number, and mailing address

• - Details about your real estate interests, preferences, and property needs

• - Messages and form submissions you send through this website

• - Website usage data, such as pages visited and actions taken on the site

• - Information stored in our customer relationship management (CRM) system related to your inquiries and interactions with us
   

How We Use Your Information
We use the information we collect or receive:

• To provide, operate, and maintain our services.

• To respond to your comments, questions, and requests.

• To send administrative information to you, such as updates, security alerts, and support messages.

• To fulfill and manage your inquiries, appointments, or transactions.

• To improve and personalize your experience on our website.

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These Terms of Service apply to your access to and use of the Services, and the information, and products available through the Services.

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1. Sharing Your Information
   We do not sell your personal information. We may share your information with third-party service providers who perform services for us or on our behalf, such as hosting, data analysis, email delivery, customer service, and marketing assistance. These third parties are only authorized to use your information as necessary to provide these services to us. We do not sell your data or personal information, including your phone number or SMS consent, for third-party marketing or promotional purposes. 

2. We may share your information with:
   - Service providers who help us operate our business (such as our CRM provider, Follow Up Boss, email and texting platforms, or website hosting providers)
   - Other real estate professionals, lenders, inspectors, or service providers involved in your real estate transaction, when appropriate and with your knowledge
   - Legal, regulatory, or governmental authorities when required by law

3. Data Security
   We use reasonable administrative, technical, and physical security measures to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

4. Your Privacy Rights
   Depending on your location, you may have certain rights regarding your personal information, such as the right to access, correct, or delete your data. To exercise these rights, please contact us using the information provided below.

5. Contact Us
   If you have questions or comments about this Privacy Policy, you may contact us at:
   Phone: 610-587-9031
   Email: katiejo@theshankgroup.net
   Address: 1290 Broadcasting Rd, Wyomissing, PA 19610, USA

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Terms and Conditions

1. We use SMS to confirm appointments, send reminders, and notify clients of schedule updates or important changes.

2. You can cancel the SMS service at any time. Just text “STOP”. After you send the SMS message “STOP” to us, we will send you an SMS message to confirm that you have been unsubscribed. After this, you will no longer receive SMS messages from us. If you want to join again, just sign up as you did the first time, and we will start sending SMS messages to you again.

3. If you are experiencing issues with the messaging program you can reply with the keyword “HELP” for more assistance, or you can get help directly at katiejo@theshankgroup.net

4. Carriers are not liable for delayed or undelivered messages.

5. As always, message and data rates may apply for any messages sent to you from us and to us from you. Message frequency may vary. If you have any questions about your text plan or data plan, it is best to contact your wireless provider.

6. If you have any questions regarding privacy, please read our privacy policy: PRIVACY POLICY.

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SMS and Phone Communications
If you provide your phone number,  or separately opt into SMS communications, we may contact you by call or text regarding your real estate inquiries, property searches, appointments, or related services. You are not required to consent to SMS messages as a condition of working with us. Data will not be sold or shared with third parties for marketing or promotional purposes. We do not sell phone numbers or SMS consent information.

If you choose to opt in to SMS updates on one of our forms, you may receive text messages related to your real estate interests and services. Message frequency may vary. Message and data rates may apply. You can reply STOP at any time to opt out of SMS messages or HELP for assistance. Carriers are not liable for delayed or undelivered messages.

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Updates and Effective Date

At any time, and without notice to you, we may update these Terms of Service to reflect changes in our products or services, technology, and uses of data. If you object to any of the changes we make, your choice is to stop using our Services. Your continued use of our Services after such changes are posted will constitute your agreement to and acceptance of such changes.

 

Data Retention
We may retain your information for as long as needed to provide services, maintain business records, comply with legal obligations, or resolve disputes.

Your Choices
You may:
- Unsubscribe from marketing emails by using the link in the email
- Opt out of SMS messages by replying STOP
- Contact us to update or correct your contact information

Contact Us
If you have questions about this Privacy Policy or how your information is used, please contact:
Katie Jo Shank / The Shank Group

RE/MAX of Reading
1290 Broadcasting Road
Wyomissing, PA 19610
Phone: 610-587-9031
Email: katiejo@theshankgroup.net

Updates to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.